We've been around the block (okay, more than one) in the winery business. We started the winery in January of 2006, opened our wine shop in April of 2006. We have seen a lot, done a lot, worked hard and drank a lot of wine. Family owned, we grow grapes, make wine, sell wine and all the rest of what is involved in operating a winery, we are farmers who love a down to earth lifestyle.
Our business philosophy is to make 100% BC wine at the best price/taste ratio for ordinary people, or rich and famous people with impeccable taste, to drink as part of their ‘everyday’ life. This is where we state, we’re supposed to, that wine is to be enjoyed in moderation and if you have a drinking problem seek professional help. Creating great BC wine at the best price means we are not interested in arbitrarily inflating our prices so that our wine becomes a trophy, you know the kind of wine you can’t really afford to drink, which is dusted off and brought out only when it’s a special occasion or when important guests (wine snobs) visit. We think we’ve achieved a fabulous balance between price and taste/quality and the top value awards and reviews mean at least some of the wine judges and wine critics agree. We endeavour to buy local, support local and be local like many other people, and we’d like all Canadians to be able to enjoy local BC wine.
We make the wines ourselves we don’t hire winemakers with a big name to garner the attention of wine critics. We don’t spend a fortune on glossy advertising and we haven’t gotten into the bank for a mortgage to have huge buildings with impressive architecture, but hey, that stuff has to be paid for and the cost goes into the price of the bottle! Instead we keep our costs lower, make fantastic wines and sell them at a fair price. We’re proud when we see our wines in upscale resorts and are incredibly proud of our relationship with Fairmont Hotels and Resorts, and just as proud to see our wines enjoyed at the beach or on a dock… or just after a long day.
